Writing content is one way to improve your brand image and attract customers so it is important to write content understandably by using easy font style and size, using easy and simple words, and using headings bullet points, etc. so that users can easily understand that.
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3 Tips to Improve Readability:
- Break Up Text with Headings and Lists: It is important to use headings, sub headings bullets, and number lists to make your content readable and easily understandable and to get information quickly.
- Use Clear and Concise Words: To make your content easily understandable by a bulk audience try to use easy, and simple words. And avoid complex and jargon words Make your content short and sleek.
- Use reader-friendly fonts: Use of "fancy" typefaces, such as Papyrus, may entice you to write in a more authoritative manner. Unfortunately, they make the writing harder to read. Use fonts that are easy on the eye, including Times New Roman, Arial, Helvetica, and Open Sans. There’s a reason these fonts are widely used on web pages.
Are People reading your content?
- Monitor Scroll Depth: Track scroll depth to see how far down the page visitors scroll. Checking scroll depth will help you in knowing whether the readers are reaching the end of the article.
- Gather Direct Feedback: Use the survey comment section to ask readers directly how they find content helpful and try to take inputs directly from them.
- Analyse Metrics: Use tools like Google Analytics to track page views, bounce rates, and average time spent on the page.
