Guide to SEO Services Audit for Dropped Ranking 2024
SEO efforts should be continuous and audits show the real position of the ranking. SEO services providers need to perform a clear audit for dropping the SEO ranking. There are various factors which affect the SEO ranking of the website. Similarly, there are various ways to identify and fix the gaps as well. Being the best SEO company in Delhi, we are sharing some effective ways to check and identify if the SEO ranking is dropping.
Why Do SEO Ranking Drop: Know From Best SEO Agency in India
There are several reasons for dropping the SEO ranking of the website according to the top SEO company in India. Here we are sharing some of the best and proven reasons for dropping the SEO ranking of a website portal. Check and find here below, “ Why do websites lose ranking? “
Regular Algorithm Update
Regular algorithm changes by Google have the potential to alter ranking criteria or the kind of material that is preferred in search results. What to do if website ranking changes due to algorithm update? SEO services in Delhi always stay updated with latest changes related to SEO services. Take assistance from the professional SEO experts to fix issues.
Competitor SEO Advancements
Because SEO is a competitive field, your website may rank lower in search results if your rivals enhance their SEO tactics. SEO services in India can help you with better content updates, obtaining more high-quality backlinks, or continuously enhancing on-page SEO optimization are a few examples of this.
Wrong Modifications to The Page Content
Rankings may be significantly impacted by even little, imperceptible adjustments to your content. Google may find your page less relevant if you remove or change crucial content. SEO service provider should take care of such things like descriptions, internal links, or frequently asked questions. Your rankings will probably suffer if previously successful material is abruptly removed or altered.
Penalties or Manual Actions
Google manual penalties are uncommon, but they can still happen. These are often applied for infractions like spamming, keyword stuffing, and the use of artificial links. If your website gets punished, it can lose a lot of ranks or stop showing up in search results until the problem is fixed by SEO services.
Why Do Rankings Drop Due to Unsuccessful Migrations or Redesigns?
Redesigns or migrations of websites pose a serious danger to rankings. Search engines may "score" your sites worse than they used to if redirects are broken, URLs change without adequate tracking, or crucial pages are overlooked or drastically altered. As a result of pages losing their authority or being removed from the index, rankings frequently plummet. Hire the best SEO company in India to deal with such types of challenges related to ranking loss.
How to Audit If a Website Lost Ranking Due to Migration?
The best SEO service providers in India suggest using the Wayback Machine to verify the client's assertions and inquire about any migrations that may have occurred. The client may have deleted important material, such as frequently asked questions, without realizing it was an issue. Using the Wayback Machine to verify and compare the current appearance of the website or certain pages that lost traffic to their pre-drop appearance is essential. The greatest tool for this is the Wayback Machine, which shows you exactly how things have evolved over time. You may even view the source code using it.
Tips to Fix The Dropped SEO Ranking
- SEO experts should check the report and if the problem is due to technical SEO fix the errors.
- Diagnosing the issue and fix all the issues is the straight forward solution for dropping SEO ranking.
- Use Google search console to check the trends and identify the gap.
- Check for the other issues like change in the algorithm, in that case ranking would be the same at other sources.
- Fix the content issue if there is any on the website.
Read Also:- Enhance SEO Services With Canonical URL
Conclusion
A website ranking is a crucial matter, raising or dropping ranking is common. Hiring the best SEO agency in Delhi, India will simplify challenges for you. Experienced and professional SEO experts like Infogentech are capable of overcoming such challenges related to the website ranking drop. There are always continuous updates and changes in the Google algorithm, resulting in ranking drops if your website does not meet the standards of latest updates. Professional SEO service agency will fix such issues to improve ranking.
